BEGINNINGS

With sign off on the prototype, we set out to display the key services in a clear, precise and eye catching format. The tall, column structure would need to rise above the perimeter railing and showcase the branding and services. The height was ideal to create an immediate visual impact. The simple, geometric form of a totem creates a strong presence emerging from the ground.
Not all on-street advertising is double-sided, but totem signs offer this ideal two way messaging, facing in the direction of oncoming traffic of the busy thoroughfare.

We work closely with each client individually and early on we get a feel for what could work in each particular setting. Our creative team are great at succinctly aligning bespoke signage solutions to every industry or sector. In this instance, the architecture and site plan lent itself beautifully to a totem sign, especially with the two way traffic. We were able to download all the crucial information from the client to ensure our teams knew precisely the best option to pursue and with sign off quickly agreed, we took our vision from the screen to the machine and made it a reality. The results? A strong and powerful street presence which aligns with the client’s corporate identify and hits the brief on conveying the brand more prominently plus having space to display key services at a glance, 24/7. Case closed.